The End Of The Hipster Era. American Apparel Goes Bankrupt Twice In 12 Months.

The End Of The Hipster Era. American Apparel Goes Bankrupt Twice In 12 Months.

The end of a fashion era? some say… This was most certainly one of the millennials most sought after brands born & bred right here in the concrete jungles of LA’s fashion district. The company had everything going for it, a great brand image, talented growth marketing thanks to none other than the infamous Ryan Holiday.

The retailer was struggling with online competition and staying relevant in a digital space where things change as frequent as a pair of their notorious undies. Gildan Activewear the brand behind the recent $88 million acquisition, which makes t-shirts and other clothes themselves, has indicated that they will shut down American Apparel’s 110 stores, as well as the factory in Los Angeles where the company had produced all of its clothing bringing the total to about 3,500 people out of work in the next few days. That’s like a 10-mile radius fo local Angelinos.

With trendy, often controversial ad campaigns and a made-in-America style behind its brand, American Apparel was absolutely unique — and now, it’s no more.

Better go get all those hot clearance sales the next couple days while you’ve got the chance because the company — as we know it, at least — will NOT be around for very long!

Directions To American Apparel Warehouse in Downtown Los Angeles: https://goo.gl/maps/cSk9iSMGCsG2

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